Implementation of a digital ecosystem based on a B2B marketplace

German robotics solutions manufacturer

Industrie:

Robotics

Year:

2017 – 2019

Region:

Germany / Global


  • Rapid growth & market momentum:
    Business expansion fueled by Industry 4.0 and robotics demand, outpacing current digital capabilities.
  • No unified digital sales strategy:
    Lack of global approach to digitalize the sales cycle and unclear marketplace vision.
  • Limited customer & value insight:
    Gaps in understanding customer needs and the value potential of a B2B marketplace for existing and new offerings.
  • Establish a Global Marketplace Platform
    Develop a unified digital marketplace to launch and scale all digital products and services aligned with the overall marketplace vision and global customer needs.
  • Design Scalable Processes & Operations
    Define onboarding and operational processes to enable agile, efficient, and repeatable launches of an expanding product portfolio.
  • Define Product Categories & Operating Model
    Structure product categories and design a clear marketplace operating model to ensure governance, scalability, and sustainable growth.

  • Marketplace Vision & Strategy Alignment
    Defined a clear marketplace vision and operationalized strategy aligned with global stakeholder objectives.
  • Structured Product Framework
    Defined product categories with standardized onboarding processes and checklists to enable seamless launch of new and existing products in line with the marketplace release roadmap.
  • Capability-Based Architecture
    Designed a scalable capability architecture organized by product categories, providing common features and reusable components across offerings.
  • Established Marketplace Organization
    Implemented a dedicated marketplace organization and operating model enabling continuous product launches and iterative capability releases..