Implementation of a digital ecosystem based on a B2B marketplace
German robotics solutions manufacturer
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Industrie:
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Robotics
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Year:
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2017 – 2019
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Region:
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Germany / Global
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Rapid growth & market momentum: Business expansion fueled by Industry 4.0 and robotics demand, outpacing current digital capabilities.
No unified digital sales strategy: Lack of global approach to digitalize the sales cycle and unclear marketplace vision.
Limited customer & value insight: Gaps in understanding customer needs and the value potential of a B2B marketplace for existing and new offerings.
Establish a Global Marketplace Platform Develop a unified digital marketplace to launch and scale all digital products and services aligned with the overall marketplace vision and global customer needs.
Design Scalable Processes & Operations Define onboarding and operational processes to enable agile, efficient, and repeatable launches of an expanding product portfolio.
Define Product Categories & Operating Model Structure product categories and design a clear marketplace operating model to ensure governance, scalability, and sustainable growth.
Marketplace Vision & Strategy Alignment Defined a clear marketplace vision and operationalized strategy aligned with global stakeholder objectives.
Structured Product Framework Defined product categories with standardized onboarding processes and checklists to enable seamless launch of new and existing products in line with the marketplace release roadmap.
Capability-Based Architecture Designed a scalable capability architecture organized by product categories, providing common features and reusable components across offerings.
Established Marketplace Organization Implemented a dedicated marketplace organization and operating model enabling continuous product launches and iterative capability releases..